Case Study · Automation Tool
SpicaSEO
Internal SEO automation and site-management platform.
Automation Tools
Internal
Internal System · SEO Automation · Site Management
Overview
Project overview
SpicaSEO is an internal platform idea for managing publishing workflows, WordPress sites, author profiles, content generation, indexing tasks, updates, comments, and other repeatable SEO operations from one product surface.
Role
Role and responsibilities
The work covered product thinking, engineering decisions, and practical delivery.
- System planning
- Django app structure
- Automation flow planning
- WordPress management planning
- Background job planning
- AI content workflow planning
Challenge
The challenge
SEO operations often spread across scripts, spreadsheets, WordPress panels, APIs, and manual checklists. The goal was to design one product structure for repeatable workflows across many sites.
Approach
The approach
- 01Planned a Django monolith with modules for users, projects, servers, deploy, content, and profiles.
- 02Mapped workflows for WordPress deployment, updates, author generation, article creation, indexing, and comments.
- 03Designed background task logic around Celery or cron depending on task type and reliability needs.
- 04Prepared a model where users can connect their own API keys and manage site work from project pages.
- 05Kept the system extensible for WordPress, Django-based CMS projects, and future site types.
Outcome
What it delivered
- A clear blueprint for a technical SEO operations product.
- A modular Django structure for managing many repeatable site tasks.
- A base for content generation, site updates, indexing, and publishing workflows.
- A long-term direction toward a managed control panel for SEO projects.
Preview
Product preview
SpicaSEO · internal system
Automation surface for publishing and site-management workflows.
Architecture
System overview
A simple view of the main product layers.
Architecture
Projects
Sites and SEO workspacesAutomation
Content, deploy, update, indexing tasksWorkers
Celery or scheduled jobsTargets
WordPress and custom CMS sitesAPIs
Search, content, profile, and platform APIsDjangoCeleryAutomationWordPressAPIs
