Case Study · Content Platform
Samui Love
A local guide and directory for Koh Samui.
Content Platforms
Concept
Local Directory · Travel Content · SEO Platform
Overview
Project overview
Samui Love is a planned local content product for Koh Samui. The product combines place pages, beach guides, restaurants, hotels, events, classifieds, useful local information, and long-term SEO content.
Role
Role and responsibilities
The work covered product thinking, engineering decisions, and practical delivery.
- Product planning
- Content structure
- Local SEO planning
- Directory model planning
- Frontend page planning
Challenge
The challenge
Local travel sites often become messy lists of random articles. This project needed a clean structure where places, areas, topics, guides, and events can work together.
Approach
The approach
- 01Planned main content sections around beaches, places, stays, food, events, guides, and classifieds.
- 02Prepared a directory model for locations, categories, tags, and practical filters.
- 03Structured SEO pages around local search intent rather than generic travel writing.
- 04Designed the product so it can start as content and later add bookings, ads, and paid listings.
Outcome
What it delivered
- A clear product map for a local island guide.
- A structure suitable for programmatic local SEO pages.
- A base for directories, events, and classified listings.
- A path from content site to local business platform.
Preview
Product preview
Samui Love · local guide
Koh Samui places, guides, events, and useful local pages.
Architecture
System overview
A simple view of the main product layers.
Architecture
Visitors
Guides, places, events, listingsContent
Areas, categories, tags, articlesDirectory
Place pages and local filtersGrowth
Listings, ads, bookings, partnersContent PlatformDirectoryLocal SEONext.js
